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Flirt


The price points, the packaging and the products included in the Flirt line were developed in response to feedback from customers and an exhaustive analysis of the market.

Flirts' challenge was to develop a line of products that was fun and non-threatening, suggestive without being overtly sexual. In the end, they realized that they didn’t need to reinvent the wheel, just the wheel’s materials, color, and packaging.

And, of course, they needed to meet the right price point without sacrificing the high-standard of quality that Sportsheets has become known for.

Women gravitate towards pink instinctively, even though the product does the same thing no matter what color it is. It’s a girl thing, but its effective – and it’s certainly worked with the Flirt line.

Flirt